Apple Flavoured Shots Anybody?

Remember when an Apple employee lost a prototype iPhone at a bar? It is sure something that that specific employee will never forget and nor will the media and every PR person in the biz.

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To me, the story seems simple. Employee brings phone to bar, gets drunk, and does what drunk people do best – loses it! But were the steps taken by Apple as a company to get the phone back justified? Yes and no.

Yes, because it was Apple’s phone and ultimately their property so they deserved to have the item returned to them. Which is what happened. So why take it a step further? To teach the person who leaked the story a lesson or to scare others from doing what was done? How about this: next time do not let employees take phones out while partying.

No, because having the said “leaker” of the iPhone story’s computer taken by authorities seems wrong – especially since Apple got their phone back in the end. At least Apple received some negative press and backlash from what they did.

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It technically was not the bloggers fault for what had happened – how did the blogger know this was TRULY an Apple phone without confirmation? It could have been a fake prototype.

Overall, there are a few take-aways from this story:

– In the end no matter who you are, the big guys will always win. Apple has gained a ‘invincible’ status as they can basically seem fair one day then get the police to bash down your door the next.

– Everyone makes mistakes and it is what you do after these mistakes that matter. The PR team needs to be on the ball and must communicate with the rest of colleagues about issues that may reach the media/public.

– Stick to apple flavoured alcohol shots and leave the ‘priceless’ items at home (but not actually).

Cheers! (literally)


One thought on “Apple Flavoured Shots Anybody?

  1. Absolutely love your tongue-in-cheek approach to this post, especially your title. Quite the play on words! Your takeaway points were spot on, however haven’t there been instances of where the big guy has lost? It just seems a little pessimistic to say that the big guy always wins, although it certainly seems that way. I think perhaps the overriding lesson we can take away from our entire program, is your second point: mistakes happen and it is what you do to address those mistakes that matters. As PR professionals, we’ll have to be on the ball and ensure that our employers implement crisis plans. Luckily, with mistakes always happening, we’ll always have jobs!


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