Which would you prefer to work in for PR?

As I near the end of my school ‘career’ and begin looking at real-life jobs, I’ve struggled with deciding what field I would like to pursue. The public relations (PR) side is definitely an interesting one – one that would be a challenge every day I attend work. But the struggle of deciding which sector to work in is real, let alone the sub-sectors in PR (government, corporate, or non-profit). All positions would be hard to work in – but one sector sticks out in terms of difficulty.

Picture from: https://pdxsx.files.wordpress.com/2011/05/picture-13.png
Picture from: https://pdxsx.files.wordpress.com/2011/05/picture-13.png

The most challenging sector to work for doing PR would definitely be for the government. This is because everything you say needs to be serious and correct because you are essentially representing the people. Spelling mistakes or wrong information could be detrimental to the governmental organization. The regulations for government are extremely high and any misconduct will have massive consequences. One assumes the government is of all mighty power and that any mistakes made shows incompetence and sloppiness. People might then after not trust what the government is saying and create a debacle that could be extremely detrimental to their image.

I am assuming there would be a hierarchy of people a response would need to go through before being released to the public. But what if the information needed to be released in a timely manner? Would there be time to go through a hierarchy? This is something that more experienced PR professionals would be suited for.

Also, being a government employee means you need to watch what you do in your private life to ensure you are not the target of a PR crisis yourself. A PR crisis for the government could be tweeting from the wrong account or getting a driving under the influence of alcohol charge.

Picture from: http://www.yourcsc.com/wp-content/uploads/2012/07/prpage.jpg
Picture from: http://www.yourcsc.com/wp-content/uploads/2012/07/prpage.jpg

It is safe to say I do not see myself working in the PR industry for the government. I am much more suited for a corporate or non-profit because the stakes and pressure are not as high.

What do you think? Would you be able to work in the government sector as a PR person?

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